Lucky Orange is a behavioural analytics and conversion optimisation platform that helps brands understand how visitors interact with their websites. Its tools include session recordings, dynamic heatmaps, funnels, analytics and on-site surveys, giving teams a clearer picture of where customers engage, hesitate or drop out. luckyorange.com
Why do we choose to work with Lucky Orange?
Because optimisation starts with understanding what customers are actually doing.
Lucky Orange gives us visibility into the behaviour behind the numbers - where customers click, how far they scroll, where they hesitate and where journeys begin to break down. That helps us move from assumptions to evidence and focus our attention on the parts of the experience most likely to be holding performance back. luckyorange.com
Combined with our Shopify, UX and conversion experience, it gives us another layer of insight when deciding what to improve, what to test and what should be left alone.
We use Lucky Orange as part of a wider optimisation approach rather than treating behavioural data as the answer on its own.
By combining heatmaps, recordings and journey data with our experience of Shopify and ecommerce UX, we can identify friction more quickly, understand the context behind it and turn those insights into practical improvements.
