Childcare
Are you looking to create the ideal ecommerce platform for an online child and baby care outlet?
Then read on, for our dedicated guide to building the ultimate Shopify baby store.
Shopify has gone from strength to strength over the past decade – and there are some very good reasons why many experts now consider it the number one platform for building an ecommerce store. Shopify is robust and reliable, but the real beauty comes from its massive potential for customisation.
As a leading Shopify agency, we have helped retailers and brands from a wide variety of backgrounds to create their own perfect, bespoke storefronts using the Shopify engine… from pet shops, to breweries, to fitness brands!
In this guide though, we want to focus on one particular niche industry – as we show you how Shopify’s tools and features can be used to create a powerful and unique ecommerce store for childcare brands and retailers.
Key Features for Selling Childcare Goods on Shopify
What makes Shopify so good for brands and retailers in the child- and babycare markets? To answer that, let’s look at some of the fantastic tools and apps you’ll be able to put to use in your own Shopify childcare store.
Custom Product Bundles
There are some products that just make sense together: Baby blankets and pillows. Pushchairs and baby car seats… or even larger sets, like this 9-piece baby travel set from Mamas & Papas. So wouldn’t it make sense to offer attractive bundles and deals when your customers want to place larger orders with you?
Well, that’s exactly what the Shopify Bundles app does – as it will allow you to create custom product lists to appear as curated bundles in your Shopify child and babycare store.
Product Personalisation
How about offering product personalisation? The only thing cuter than that fluffy baby onesie, is a fluffy baby onesie with your child’s name embroidered on it! There are plenty of different child and baby goods that could be personalised in some way, and offering this service is a great way to make your store stand out from the crowd.
Shopify makes it easy to set up personalisation options on applicable items – with data capture fields for personalised elements, allowing you to offer your customers unique customisation options on children’s toys or clothing.
Seasonal Offers
If you are a parent yourself, then you’ll know exactly how much work goes into researching and buying baby and childcare products! Parents-to-be will often pick out items many months in advance… or hit the Black Friday sales to stock up, well before the baby’s due date.
With so much to think about, parents will often be working hard to find the best possible prices. So why not tailor your Shopify baby store to help these parents, and win their loyalty:
- Shopify’s discount tools allow you to create fully customisable campaigns that can then be automated in advance, to implement all kinds of seasonal sales and discounts.
- Don’t just chase single purchases… build a community. For example, you could offer your buyers additional discounts when they sign up for your newsletter. That way, you can make your Shopify babycare store a place that they’ll return to time and again.
“Back in Stock” Alerts
Never lose a customer, just because a particular item was out of stock that day! Stock shortages can be one of the top reasons why customers bounce off one store and go searching through others… but you can very often retain those would-be buyers by setting “Back in Stock” alerts, which promise to notify the customer as soon as the item is available again.
Even better, you can equip your Shopify childcare store with “Pre-order” buttons so that the customer still buys on the day – and the item then ships as soon as it is restocked. To keep customers in the loop, just be sure to clearly state your delivery window – whether that’s a few days away, or something more approximate like “usually ships in 4-5 weeks.”
Offer Financing Options
Being a parent isn’t cheap… And especially not for a first-time parent, trying to kit out their whole home to turn it into a safe, nurturing environment for a little one! So earn some customer loyalty by offering flexible payment schemes.
For example, using Shopify for your baby ecommerce store means you can accept payments via Klarna, an app that allows buyers to spread the cost across multiple payments for greater shopping convenience.
Streamlined Payments
Finally – and crucially – Shopify makes it very easy for customers to pay you. They can use integrated payment methods such as Apple Pay or Google Pay for quick transactions, and they can even purchase items directly from the product page of your Shopify childcare store.
Combined with the convenient financing options above, the result is a complete elimination of friction at the point of purchase, in turn helping to maximise your conversion rate.
Childcare Brands We’ve Worked With on Shopify
There are plenty of baby and childcare stores already doing excellent business on Shopify. And we should know – we’ve built stores for a bunch of them!
For example, you can browse through the following Shopify stores built for our clients Baby & Co., Baby’s Mart and Baby MORI. You may spot some of the above features already installed and doing good work – or if you have any other ideas for clever baby store functionality, just drop us a line and let’s talk about building it for you.
- Baby & Co. (www.babyandco.com)
- Baby’s Mart (www.babys-mart.co.uk)
- Baby MORI (www.babymori.com)
Let’s Sell Your Child and Baby Products on Shopify
Are you ready to take your child and babycare store to the next level? Let’s get you started with the best ecommerce platform on the market, using all the powerful features in the Shopify toolkit. We’ve worked wonders for the brands above, and now we’d love to help you get set up too.
Get in touch with us today to arrange a no-commitment chat with our expert ecommerce advisors.
We would love to work with you on building the perfect Shopify store for your child and babycare business.
