Creating personalised shopping experiences on Shopify with Salesfire

What you’ll learn in this section

We work with Salesfire to help build shopper experiences that feel made for them, from the moment they land on your site through to the checkout.

• Why personalisation across the entire buying journey lifts conversion and revenue
• What challenges retailers typically face when migrating to Shopify
• How Salesfire’s tools help brands deliver more relevant, higher-converting experiences
• The core principles Salesfire recommends during a replatforming project
• How to use migration as a moment to sharpen customer understanding and on-site behaviour

Why personalisation matters more than ever

Every online shopper now expects a buying experience tailored to:

• their intent
• their preferences
• their stage of the journey

The gap between generic, catalogue-driven eCommerce and personalised, guided buying experiences is wider than ever, and the brands that get this right convert more, retain more, and differentiate fast.

Salesfire believes every shopper deserves an experience that feels made for them, from the moment they land on your site through to the checkout.

That’s the heart of their platform:

tools that respond intelligently to customer behaviour, reduce friction, and drive revenue.

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What Salesfire solves

Salesfire has built a suite of tools tailored to modern eCommerce challenges, including:

• improved on-site search
• dynamic product recommendations
• intelligent merchandising
• personalised messaging
• guided selling components

These tools help retailers:

• understand customer intent
• surface relevant products
• reduce bounce
• increase AOV
• remove buying obstacles

Whether you’re on your legacy platform or Shopify, Salesfire’s philosophy remains simple:

meet the customer where they are in the journey.

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Migration advice from Salesfire

Having supported brands through replatforming, Salesfire have seen what separates smooth migrations from painful ones.

1. Work with someone you trust

Either someone you’ve worked with before, or someone personally recommended.

Migration can be long and stressful, trust is non-negotiable.

2. Don’t take shortcuts

Skipping key steps to save time or money always costs more later.

3. Be clear on why you’re replatforming

If you don’t understand your goals, teams will optimise for the wrong outcomes.

Alignment of intent makes every technical and strategic decision easier.

And once you’re fully migrated?

That’s the moment to bring Salesfire in and start building deeper personalisation into your customer experience.

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Why replatforming is the moment to level up customer experience

Most brands focus on:

• data
• integrations
• design
• SEO
• checkout

…but overlook the opportunity to redesign how customers buy.

Migration offers the chance to:

• enhance discovery
• personalise the journey
• connect browsing to behaviour
• reduce unnecessary friction

Brands that take this moment seriously emerge from migration with more than just a new platform, they emerge with a better buying experience.

Salesfire’s tools slot directly into that ambition.

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About Salesfire

Salesfire helps retailers deliver personalised, high-converting buying experiences through advanced search, recommendations, and on-site optimisation tools.

Their solutions help:

• increase product discoverability
• guide customers through complex purchasing decisions
• lift conversion rates across the full funnel
  

Charlie Butlin - Senior Business Development Manager
Email: Charlie.Butlin@salesfire.com
Phone: 07816 238290
Website: https://www.salesfire.co.uk
Handle: @salesfireuk

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