What you’ll learn in this section

Mollie understand payments experience is no longer a technical detail, it is one of the most influential parts of the purchase process

• Why payment choice is now a core conversion driver, not just a checkout detail
• How payment preferences differ dramatically between markets and demographics
• The role of local payment methods (LPMs) in reducing abandonment and building trust
• How BNPL, digital wallets, and regional options increase AOV and conversion
• Practical steps for getting your Shopify payment setup right during migration
• Real examples of brands improving international performance through the right payment mix

The hidden conversion lever: Payment choice

A great-looking Shopify store is useless if customers can’t pay in the way they prefer.

Payment experience is no longer a technical detail, it is one of the most influential parts of:

• trust
• abandonment rate
• conversion rate
• AOV
• international scalability

Payment expectations differ by:

• Country
• Age
• Industry
• Device
  

Your migration is the best moment to align payment methods with how your customers actually want to buy.
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Why local payment methods (LPMs) matter for international growth

Payment preferences vary significantly across Europe:

• UK: Card payments dominate
• Germany: PayPal remains the #1 method
• Netherlands: Over 70% of online purchases use iDEAL
• Nordics: Klarna and BNPL options are essential
  

If you’re expanding into new regions, offering localised payment methods is not optional, conversion depends on it.

Integrating these methods through a provider like Mollie ensures customers instantly feel at home in your checkout.
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Demographic payment preferences

Payment choice isn’t just geographical, it’s generational.
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Younger shoppers increasingly expect:

• BNPL options (Klarna, Clearpay)
• Frictionsless mobile payments (Apple Pay, Google Pay)

These preferences directly impact:

• AOV
• Basket completion
• Repeat purchase likelihood

Mollie enables these methods to be integrated natively into your Shopify checkout.
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Real-world examples

Facetheory

Expanding into Europe, Facetheory faced rising abandonment.

By adding iDEAL (NL) and Sofort (DE) through Mollie:

• Abandonment dropped
• Customer trust increased
• International conversion improved

Gymshark

One of the world’s most successful DTC brands, Gymshark recognised early that:

“Payment method is part of brand experience.”

By integrating Klarna’s BNPL in key European markets, they saw:

• AOV increase by 33% in Germany and Sweden
• Higher conversion among younger shoppers
• Stronger loyalty and repeat buying behaviour

These improvements came from checkout optimisation, not website redesign.
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Key steps for getting your Shopify payment setup right

1. Know your markets

Understand regional preferences before you expand.

2. Match payments to your audience

Offer the methods your customers expect.

Higher AOV? Add BNPL.

Mobile-first? Add Apple/Google Pay.

3. Choose the right payment provider

Look for:

• Strong LPM support
• Excellent Shopify integration
• Transparent pricing
• Great settlement and reporting systems

Mollie is built for exactly this.

4. Test your checkout

Act like a customer:

• Are the right methods displayed?
• Does it feel smooth on mobile?
• Does every payment type work across variants and currencies?

5. Review and refine

Payment behaviour shifts, analyse it regularly.

6. Keep everything secure

Ensure SCA compliance and display trust signals.

Checkout confidence = higher conversion.
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Why this matters for migration

Many brands optimise:

• Design
• UX
• AI tools
• Infrastructure
• Merchandising

…but leave payments to the last minute.

This is a mistake.

Payments are often the fastest lever for increasing:

• International conversion
• Trust at checkout
• AOV
• Mobile completion rate
• Customer satisfaction

Get payments right during the migration, and you unlock growth from day one.
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About Mollie Payments

Mollie provides modern, flexible payment solutions for European businesses, supporting:

• Local payment methods
• BNPL providers
• Digital wallets
• Cross-border commerce
• Transparent, simple payment management
  
  

They serve 250,000+ businesses across Europe, enabling effortless payments and financial operations.

Mollie was founded on the belief that financial tools shouldn’t be a barrier to growth, and continues to build solutions that remove friction from getting paid.

Website: https://www.mollie.com/