What you’ll learn in this section

Most brands still treat Klaviyo like an “email and SMS tool”. That’s outdated. In the last year it has become the connective tissue between your store, your data and your retention strategy.

• Why migration is the perfect moment to rebuild your CRM and retention ecosystem
• How Klaviyo has evolved far beyond “email marketing” and now acts as a true B2C CRM
• What infrastructure your brand needs to drive Customer Lifetime Value (CLV) post-migration
• The exact workflows, data structures and automations Get Better deploys for Shopify brands
• How aligning CRM strategy with your migration unlocks long-term revenue and efficiency

Why migration is the perfect time to reinvent your CRM

Migrating to Shopify isn’t just about modernising your storefront, it’s your chance to build a connected customer ecosystem from the ground up.

With Klaviyo’s evolution into a true B2C CRM, brands can now:

• unify marketing + service data
• personalise across the lifecycle
• build predictive retention systems
• run a clean, structured CRM from day one of their Shopify launch
  

At Get Better, we see migration as the moment to fix structural CRM issues and create a long-term revenue engine, not simply to copy/paste old automations into a new platform.

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Klaviyo has evolved. Here’s what’s changed

Most brands still treat Klaviyo like an “email and SMS tool”. That’s outdated. In the last year it has become the connective tissue between your store, your data and your retention strategy.

Klaviyo Data Platform (KDP)

A real-time data layer connecting events, behaviours and attributes across Shopify and other tools, creating unified customer profiles.

K:Service

Brings customer service interactions into the CRM, giving brands visibility into recovery journeys, support outcomes and opportunities to improve retention.

Marketing Analytics

Deep behavioural insights, cohort analysis and churn prediction that allow operators to spend where it actually increases LTV.

Together, these tools transform Klaviyo into a strategic growth platform, not a channel.

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Building for retention, not just “replatforming”

If CRM isn’t rebuilt during migration, brands end up:

• dragging legacy issues into Shopify
• launching with broken or outdated lifecycle flows
• relying on acquisition when retention is the real unlock
• missing the chance to harmonise data models across systems
  

Get Better’s process ensures a brand goes live with structure, intelligence, and automation already in place.

What their process includes:

• Data mapping & syncing between Shopify and Klaviyo
• Segmentation logic built around lifecycle and predictive signals
• Rebuild of automations across the entire customer journey
• CLV-focused reporting dashboards
• Unified customer profile architecture
  

This ensures your marketing, CX, data and operations evolve together, not in silos.

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Why this matters for Shopify migration success

A migration should not just improve your storefront, it should unlock:

• higher retention
• increased LTV
• lower dependency on paid acquisition
• more personalised experiences
• automated lifecycle revenue
  

Too many brands only tackle CRM after migrating, which delays results and reduces ROI from the move.

By integrating CRM architecture into your migration project, you launch your Shopify store with:

• clean data
• aligned segments
• automated lifecycle revenue
• full-funnel visibility
• better team efficiency
  

This is how top-performing DTC and B2B brands scale with less friction.

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About Get Better

Get Better is one of the UK’s leading Klaviyo Partner Agencies, specialising in:

• CRM architecture
• retention strategy
• lifecycle automation
• customer data structuring
• CLV-driven marketing systems
  

They help ambitious eCommerce teams unlock the full potential of Klaviyo’s CRM capabilities and build sustainable, long-term growth engines.

Contact: rich@getbetter.co.uk

Website: https://www.getbetter.co.uk