What you’ll learn in this section
The reality is, business goals are simple: make (much) more than you spend. Yet it always comes down to the execution. And that’s where the complexity lies.
- The simple commercial question at the heart of any migration
- Why tools and platforms can quietly become your biggest cost
- The recurring pain points we see in brands before they migrate
- How Shopify’s core features address those issues
- When it’s a strong signal that migrating to Shopify is a smart move
The simple commercial question
So let’s keep this simple and direct.
The reality is, business goals are simple: make (much) more than you spend.
Yet it always comes down to the execution. And that’s where the complexity lies.
When tools become the bottleneck
Much of this is about great people and processes, but key to this is providing them with the right tools to execute.
If your team is constantly fighting the platform or the tools, it’s going to cost the business across every dimension.
Recurring pain points we see before migration
Below are just some key recurring pain points our migration clients are looking to resolve, taken both from historic and recently active projects:
- Customised solutions and workarounds create mounting infrastructure and development costs
- Complexity (and prohibitive cost) in launching new features or campaigns that will drive revenue
- Frequent issues with plugin compatibility or platform upgrades increasing dev costs
- Complexity managing stock, order flows and/or customer insights
- Multiple plugins that need to be kept up to date, have compatibility issues and monthly costs
- No simple path to internationalisation or improving B2B operational efficiency
- Constant (and costly to resolve) worries about compliance and security
- Performance and availability issues when there is high demand (especially during peak)
- Data is hard to analyse, negatively impacting decision making, marketing spend, conversion and retention
- Locked out of forward-thinking innovation and features with regards to AI advancement
If any of this sounds very familiar to you, migrating to Shopify is likely to be a very smart move.
How Shopify addresses these issues (feature / benefit overview)
Here’s a feature/benefits table showing how Shopify addresses these common issues (and more):

More from The Ultimate Migration Guide
- Why Migrate to Shopify?
- Is Shopify right for you?
- Planning a Migration: what’s really involved?
- Picking the right team for your Shopify Migration
- Inspira's Shopify migration process (Step by Step)
- Migration Pitfalls, Costs & ROI (what to watch out for)
- When to Migrate and how to drive growth after
Partner Insights: Specialists behind successful migrations
- Smarter retention systems with Klaviyo (Get Better)
- Preparing your operations for a Shopify Migration (Stok.ly)
- Creating personalised shopping experiences (Salesfire)
- Migrating to Shopify the smart, search-ready way (Leftfield)
- A personalised approach to data (Loncom Consulting)
- Payment methods that convert on Shopify (Mollie)
- Protecting Loyalty data during Shopify migration (Loyoly)
- Compliant Invoicing during Shopify migration (Sufio)
- Protecting subscription revenue during migration (FILDI)
- Migrating from WoocCommerce to Shopify (Alvio)












