Is Shopify right for your business? A practical test.

Author
Luke Green
Date Posted
Jan 20, 2026

What you’ll learn in this section

The reality is, business goals are simple: make (much) more than you spend. Yet it always comes down to the execution. And that’s where the complexity lies.

  • The simple commercial question at the heart of any migration
  • Why tools and platforms can quietly become your biggest cost
  • The recurring pain points we see in brands before they migrate
  • How Shopify’s core features address those issues
  • When it’s a strong signal that migrating to Shopify is a smart move

The simple commercial question

So let’s keep this simple and direct.

The reality is, business goals are simple: make (much) more than you spend. 

Yet it always comes down to the execution. And that’s where the complexity lies.

When tools become the bottleneck

Much of this is about great people and processes, but key to this is providing them with the right tools to execute. 

If your team is constantly fighting the platform or the tools, it’s going to cost the business across every dimension.

Recurring pain points we see before migration

Below are just some key recurring pain points our migration clients are looking to resolve, taken both from historic and recently active projects:

  • Customised solutions and workarounds create mounting infrastructure and development costs
  • Complexity (and prohibitive cost) in launching new features or campaigns that will drive revenue
  • Frequent issues with plugin compatibility or platform upgrades increasing dev costs
  • Complexity managing stock, order flows and/or customer insights
  • Multiple plugins that need to be kept up to date, have compatibility issues and monthly costs
  • No simple path to internationalisation or improving B2B operational efficiency
  • Constant (and costly to resolve) worries about compliance and security
  • Performance and availability issues when there is high demand (especially during peak)
  • Data is hard to analyse, negatively impacting decision making, marketing spend, conversion and retention
  • Locked out of forward-thinking innovation and features with regards to AI advancement

If any of this sounds very familiar to you, migrating to Shopify is likely to be a very smart move.

How Shopify addresses these issues (feature / benefit overview)

Here’s a feature/benefits table showing how Shopify addresses these common issues (and more):

Feature Benefit
Multi-market selling with Shopify Markets Makes it cost effective to expand internationally
Fast with 99.9% uptime on a worldwide CDN Your site will always be available
PCI / security compliance included in hosting Foundational infrastructure tech is handled (at last)
Flexible integrated B2B tools Less admin, more operational efficiency
Headless and composable architectures Highly configurable for mature, complex operations
AI time-saving features across admin, themes and support Confidence your platform is future-proof
Quarterly platform updates focused on operators Lower total cost of ownership over time
Tip: swipe horizontally to view the full table.

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