The Most Important Shopify Updates this Season
This week, saw the latest instalment of Shopify's biannual updates. Reading through the latest releases, we can't help but feel like a kid at Christmas, excitedly ripping open their presents at 5 am, eagerly anticipating the latest and greatest gadget! And this year's winter edition is no different.
Shopify Subscription App in full release
We built bespoke apps to offer subscriptions on Shopify before subscription apps such as Recharge were even available on Shopify. We've come a long way since the early days of Shopify, and now Shopify is offering its own solution for subscription products on Shopify.
2000 Product Variants (finally)
Merchants have been asking for more variants for a long time, especially those with medium to large product catalogues. The previous limit of 100 variants was too easy to hit, and we've been coming up with creative solutions to overcome this for many years. This was a pain point for one of our clients, Sons of London, who sell Italian leather shoes for men in a variety of colours as well as sizes (including half sizes). Our creative solution back then was to combine the setup of each individual colour option as a separate product and display them all on one page.
But this will soon be a problem of the past.
Combined product listings
Another common request from our clients is the ability to display dynamic content across product variants. With Shopify's latest app, products and variants can now all have unique descriptions, media galleries, URLs, and more.
This feature is exclusive to Shopify Plus. But don't worry. If you're not yet on Shopify Plus, speak with our team, and we can implement a custom solution just for you.
New expanded discounts
Shopify has made their its discount functionality even better. Let's look at what you can do now.
- Free automatic shipping discounts
- Automatic fixed amount discounts and "Buy X get Y" promotions.
And, of course, buyers will see precisely what they're paying right there in the cart.
Smarter Ai Powered Storefront Search
A more innovative storefront search that better understands the intent of what you're typing? That sounds fantastic. Customers can use more natural words and phrases and get relevant results. How about searching "something warm to warmer in winter" and being presented with relevant results?
Even bigger product bundles
Shopify bundles was announced in the Summer Editions 2023, and it's just got a significant upgrade with support of up to 30 products within a single bundle. Not only merchants using Shopify Scripts can use the bundle offering to increase their average order value.
