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Shopify Winter Editions 2024: What to get excited about?

Written by
Mike Fryers
February 2, 2024

Right on cue, Shopify has just released their new Winter Editions for 2024, and there is a lot to be excited about for Shopify store owners. So, let's take a look at some of our highlights.

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The Most Important Shopify Updates this Season

This week, saw the latest instalment of Shopify's biannual updates. Reading through the latest releases, we can't help but feel like a kid at Christmas, excitedly ripping open their presents at 5 am, eagerly anticipating the latest and greatest gadget! And this year's winter edition is no different. 

Let's look at some of the talking points from the latest release.

Shopify Subscription App in full release

We built bespoke apps to offer subscriptions on Shopify before subscription apps such as Recharge were even available on Shopify. We've come a long way since the early days of Shopify, and now Shopify is offering its own solution for subscription products on Shopify.

2000 Product Variants (finally)

Merchants have been asking for more variants for a long time, especially those with medium to large product catalogues. The previous limit of 100 variants was too easy to hit, and we've been coming up with creative solutions to overcome this for many years. This was a pain point for one of our clients, Sons of London, who sell Italian leather shoes for men in a variety of colours as well as sizes (including half sizes). Our creative solution back then was to combine the setup of each individual colour option as a separate product and display them all on one page.

But this will soon be a problem of the past.

Combined product listings

Another common request from our clients is the ability to display dynamic content across product variants. With Shopify's latest app, products and variants can now all have unique descriptions, media galleries, URLs, and more.

This feature is exclusive to Shopify Plus. But don't worry. If you're not yet on Shopify Plus, speak with our team, and we can implement a custom solution just for you.

New expanded discounts

Shopify has made their its discount functionality even better. Let's look at what you can do now.

  • Free automatic shipping discounts
  • Automatic fixed amount discounts and "Buy X get Y" promotions.

And, of course, buyers will see precisely what they're paying right there in the cart.

Smarter Ai Powered Storefront Search

A more innovative storefront search that better understands the intent of what you're typing? That sounds fantastic. Customers can use more natural words and phrases and get relevant results. How about searching "something warm to warmer in winter" and being presented with relevant results?

Even bigger product bundles

Shopify bundles was announced in the Summer Editions 2023, and it's just got a significant upgrade with support of up to 30 products within a single bundle. Not only merchants using Shopify Scripts can use the bundle offering to increase their average order value.

Thanks for reading, we’re Inspira Digital.

We launched the 123rd store on Shopify, today we are one of the most experienced Shopify Experts in the world, delivering industry-leading Shopify services for fast-growing ambitious brands. We have helped build 100s of successful stores and have delivered 1000s of individual projects for Shopify and Shopify Plus clients globally.

Clients that work with us know we work passionately, to make sense of your commerce business, so if you want to talk to a team of experts about how best to take advantage of the Shopify platform, then let's talk.

Inspira Digital — High volume commerce handled beautifully.

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