Athleisure Brands
Thanks to its stability, scalability and ease of use – not to mention a powerful suite of built-in tools and features – Shopify really is the premier platform for ecommerce sales.
In this series of guides, we have been going even further, and discussing how to make the most of Shopify for specific industries. This week: let’s talk athleisure.
From gym gear to track and field, and everything in between – Shopify excels when it comes to selling sports and athleisure gear online.
We’re going to talk you through the top tools and apps you can use to make the most of your Shopify athleisure store, before taking a look at examples of stores that are already leading the way.
Here’s what you need to know about using Shopify for athleisure ecommerce sales.
Key Features for Selling Sports and Leisure Gear on Shopify
Intelligent Stock Management
When you migrate your athleisure brand to Shopify, you will be able to take advantage of an extensive selection of features and apps to help you manage your store with ease. For example, Shopify Bundles lets you create bespoke collections, grouping items that are frequently bought together – as well as cross-selling at point of sale, or offering “complete the look” packages.
Boost your average cart value when you automate your upselling and cross-selling with Shopify Bundles.
Seasonal Offers
Do you find that you sell more running shoes in spring? More fleeces in the autumn? We all know that ecommerce moves with the seasons, and particularly so for brands selling athletics, leisure or sporting goods.
Shopify’s tools will let you track shopping patterns, by customising, scheduling and automating your seasonal offers.
Whether you’re premiering a new range, discounting last season’s wardrobe, or introducing big seasonal events like Black Friday or a January Sale – you’ll find you have more control than ever with a Shopify athleisure store.
Easy Payment Options
One of the simplest ways to ensure a healthy conversation rate is by eliminating all friction from the payment process. This is another area where you’ll soon see the benefits that Shopify offers. When you set up your athleisure store with Shopify, you can even allow visitors to make purchases directly from the products page – to capitalise on those impulse buys!
All major payment options are accepted, including full integration of popular services such as Apple Pay and Google Pay.
Shopify makes it easy for shoppers to buy from you.
Financing Options via Klarna
Perhaps your Shopify sports and leisure store is offering some higher value items? Even with pricier products, Shopify’s access to easy financing options will help you get would-be buyers to commit.
The Klarna app can be fully integrated into your Shopify store to offer a range of helpful financing options.
For example, allow your customers to “Buy Now and Pay in 30 Days” – a great option for clothing which they may want to try on before purchasing. Or alternatively, larger payments can be split into multiple instalments for shoppers’ convenience.
Introducing Alvio – For Collaborative Ecommerce
Our friends at Alvio offer the ultimate solution for collaborative ecommerce, and it’s fully compatible with Shopify – as well as integrating with other ecommerce platforms such as WooCommerce.
This tool will allow you to partner with other brands and retailers, either to sell their products to your audience, or to get your items listed in their online store. All orders are shipped by those holding the stock. The result?
Alvio builds better stocked stores, higher customer retention, boosted average order values, and a significant reduction to product miles travelled.
Some of our clients have had enormous success by using Alvio in their Shopify stores – and we’ll be glad to help set up your Shopify athleisure outlet for collaborative ecommerce too.
Athleisure Brands Already Using Shopify
There are some fantastic brands out there already leading the charge when it comes to selling athleisure goods on Shopify. For example, check out our past clients at Gymshark: one of the world’s top athleisure brands, whose millions of customers are based in more than 130 countries worldwide.
Other brands are shaking things up, and redefining the ecommerce model. Look at AARMY – not only do they sell hard-wearing workout apparel, but they also deliver workout plans, with hundreds of on-demand sessions that allow their customers to create bespoke training plans. What a way to build a community.
Take a look through the examples below, for some novel and varied applications of Shopify in athleisure sales.
- Gymshark (https://uk.gymshark.com)
- AARMY (https://gear.aarmy.com)
- Ron Dorff (https://uk.rondorff.com)
- Splits59 (https://www.splits59.com)
- Gym + Coffee (https://uk.gympluscoffee.com)
Let’s Sell Your Athleisure Gear on Shopify
See something you like in the list of example sites above? Or perhaps you have a whole new concept for a Shopify sports and athleisure store, offering something no one has done before. Whatever it is you need – give us a call.
Inspira is a well-established Shopify agency, with many years of experience. When it comes to athleisure sales, we’ve worked with some of the greats! We’re proud to count Gymshark, Gym + Coffee, plus more amongst our satisfied past customers.
Get in touch today to schedule a no-commitment call with one of our Shopify experts.
