The Ultimate Shopify Migration Guide
Everything you need to know about planning a successful move to Shopify.
Read the guide
17+ Years of Experience
The judgement to put intelligence to work
Everything you need to know about planning a successful move to Shopify.
Read the guideWe use data, testing and thoughtful UX improvements to remove friction, improve key journeys and make it easier for customers to browse, buy and complete a purchase.
Small points of friction can have a big impact on how people browse, buy and complete a purchase. The opportunity is often already there - it just needs a better experience around it. We use data, testing and UX insight to identify where customers are getting stuck and focus improvements on the journeys that matter most.
Data can show you where something is happening. Knowing what to do about it is where experience matters. We stay curious, test assumptions and use years of ecommerce experience to recognise patterns in customer behaviour, cut through misleading signals and get to stronger optimisation decisions faster.
We’ll look at where customers may be dropping off, where the biggest opportunities are and what to prioritise first.
Book a Free Strategy Call
“Since launch, we’ve got a reduced bounce rate, more time on site, more page depth… at a high level conversion is up.”
We start with a free strategy call to understand where customers may be experiencing friction and where performance could improve. From there, we dig into the data, journeys and storefront experience to identify what to optimise first.
We talk through your Shopify store, current performance and customer journeys to understand where friction may be limiting conversion.
If there’s a good fit, we’ll recommend a paid workshop to dig deeper into the data, journeys and experience behind your store’s performance.
A paid working session where we analyse key journeys, customer behaviour and storefront experience to identify the changes most likely to improve conversion.
With the priorities clear, we can implement the changes, run further testing or work with your team on an ongoing optimisation programme.
Free, no-obligation call. Get an experienced perspective on where to focus and what to do next.
We review how customers move through your store, where friction is affecting performance and which journeys offer the biggest opportunities to improve. That can include navigation, product discovery, product pages, basket, checkout, merchandising and other key parts of the storefront experience.
We combine store data, customer behaviour, UX review and eCommerce experience to understand where customers may be struggling or dropping off. The aim is to prioritise genuine opportunities rather than make changes based on assumptions.
No. Conversion rate is important, but we also look at the wider customer experience and commercial impact. Depending on the project, that can include revenue per visitor, average order value, engagement, usability and how effectively customers move through key journeys.
Not necessarily. Many opportunities can be addressed through focused changes to specific journeys, templates or components. If the existing storefront is fundamentally holding performance back, we may recommend broader modernisation rather than continually working around its limitations.
UX optimisation focuses on improving how customers browse, understand and buy from your store. Theme modernisation is more structural and may involve redesigning or rebuilding larger parts of the storefront. Sometimes optimisation highlights issues that are better solved through modernisation.
Where the traffic, technology and opportunity make testing worthwhile, yes. We can use testing to validate ideas and understand their impact rather than relying purely on opinion. Not every improvement needs an A/B test, so we recommend the approach that makes sense for the store.
Yes. We can take recommendations through design and development, work alongside your existing team or support an ongoing optimisation programme. You do not need to take a separate audit away and find another partner to deliver it.
That depends on the project, but we agree the objectives upfront. These might include conversion rate, revenue per visitor, average order value, retention, subscription performance, customer journey metrics or improvements in site performance and usability.
Our focus is on what happens once customers arrive. We improve the on-site experience and help you make more of the demand you already have rather than acting as a traffic acquisition agency.
Data can show where customers are struggling, but not always what to do about it. Experience gives us context - helping us recognise familiar patterns, challenge assumptions and focus testing on the changes most likely to improve the customer journey.
Speak to our team about your goals, challenges or where to focus next.
Speak to usThe right technology can unlock better performance, but only when it solves the right problem. We work with trusted Shopify partners to help our clients choose, integrate and get more value from the tools that best support their goals.
A Shopify-native experimentation platform that helps brands test storefront changes, understand what improves performance and optimise with more confidence.
Behavioural analytics that helps Shopify brands understand how customers use their store, uncover friction and make better decisions about what to optimise next.
SEO migration support for brands that don’t just need to protect rankings, redirects, and organic visibility during the move to Shopify, but also want to optimise for growth.
