Inspira Digital logo in blue.

Bundle Builder: Chunk of Devon

The build-your-own selection box for Chunk of Devon on Shopify

Initially formed in 2006, Chunk of Devon offer a wide selection of homemade pies, pasties and sausage rolls. With over 175 awards to their name, customers could not get enough of Chunk's delicious produce. In particular, their range of pre-selected selection boxes was hugely popular online. However, as online sales continued to grow, it became clear to Chunk that they needed to free their customers up and let them build their own selection boxes.

The unique challenges that were facing the Chunk of Devon team.

It was typical for the Chunk team to regularly receive phone calls from customers requesting a mixed box of their favourite pies. This wasn't initially a problem, but as demand grew, so did the frequency of requests, and filtering these custom orders into their team was becoming disruptive to their bake team. The Chunk team knew they had to provide better solutions for both their customers and staff.

Additionally, there were other problems facing the Chunk Team. They were also experiencing growing pains with sales of their standard selection boxes. Selling selection boxes online was familiar to Chunk of Devon. However, the increase in demand added a new challenge to the mix.

The standard selection boxes include a range of different pies & pasties, but when an order is received in Shopify, the order reports the box name. It was then up to the Chunk team to determine which pies needed to be prepared and what quantity.

Until this point, Chunk had always managed this easily, and it had never crossed their mind to change it. However, since the migration to Shopify, the Chunk team has seen significant growth, and this simple admin task has become a central pain point for the team.

They needed a solution to both these problems, and it turned out that offering customers the opportunity to build their own personal selection boxes was the key to the solution.

The build-your-own custom selection box builder solution on Shopify

The Chunk team already knew they wanted to allow customers to build their personalised selection boxes, and now was the right time. The Inspira team was up to the challenge.

A new custom selection box builder was designed & developed that allowed Chunk of Devon's customers to create their selection box by adding exactly which pies & pasties they wanted.

Customers were no longer restricted to prebuilt selection boxes as they could now add all their favourite pies to their personalised boxes.

This new feature is needed to satisfy the customer's needs and solve the Chunk team's pain points by calculating the number of pies required each day.

So it was important that when a selection box was ordered, the Chunk team would not just receive an order for a 'custom box' with the individual pies hidden within the notes. Still, instead, they would receive the list of all the pies ordered in an easily exportable and manageable way.

It was also crucial to Chunk of Devon that they continued selling the existing selection boxes as they have proved very popular with their customers. So the Inspira team applied the same logic to the predefined selection box products. This enabled Chunk to continue offering their original boxes to customers, but when an order was received, the Chunk team would not need to calculate precisely which pies were required as Shopify did all the hard work for them.

The human outcome

With both these updates in place, we managed to satisfy the needs of not just the customers in the store but also implemented a system that helped the Chunk team significantly improve their internal processes.

Customers could now order the pies they wanted, and the Chunk team got a much-needed quality-of-life upgrade that improved their business.

Written by
Mike Fryers
November 4, 2022

Get in touch to talk about your future Shopify project.

Get in touch

Thanks for reading, we’re Inspira Digital.

We launched the 123rd store on Shopify, today we are one of the most experienced Shopify Experts in the world, delivering industry-leading Shopify services for fast-growing ambitious brands. We have helped build 100s of successful stores and have delivered 1000s of individual projects for Shopify and Shopify Plus clients globally.

Clients that work with us know we work passionately, to make sense of your commerce business, so if you want to talk to a team of experts about how best to take advantage of the Shopify platform, then let's talk.

Inspira Digital — High volume commerce handled beautifully.

Shopify Case Studies

Custom App Development: Alvio

Custom App Development: Alvio

Alvio came to us with a big ask – they needed a custom app capable of connecting ecommerce stores across multiple platforms, to sync stock, sales, and order fulfilment. What’s more, it had to be able to deliver some serious volume, speed and security. That required our team to build a highly capable and unique app from scratch, meeting some challenging demands, and even winning an award in the process.

Internationalisation: Cheerful Buddha

Internationalisation: Cheerful Buddha

Cheerful Buddha needed help to develop the international side of their business – So we built them a powerful Shop 2.0 theme, packing in tons of valuable ecommerce features, and enabling them to expand into international markets cost-effectively.

Get in touch

Let chat today about achieving your goals on Shopify.

Get in Touch
Shopify designs of W7 Makeup & Saltrock