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Drupal Migration: Sam Farmer

A Drupal to Shopify Migration that launched with a 7% conversion rate for Sam Farmer

Merchants are coming to us looking to migrate their stores to Shopify from their current platforms. Shopify is undoubtedly one of the most popular eCommerce platforms and is known for its ease of use and its ability to scale as a business grows. In addition, Shopify offers a number of features that can help businesses save time and money.

Who are Sam Farmer

Sam Farmer is an established UK based company that has been running for 10 years. The company creates personal care products for young adults and teens, and has had their products stocked in big brand high street stores, like Boots. As a producer of personal care products, they pay special attention to the latest cosmetic science updates, and are members of the CTPA (Cosmetic Toiletry and Perfumery Society). 

The Problem with their previous eCommerce platform

One of the biggest problems with Drupal is that it can be difficult to use. Drupal is designed for developers and website builders who are familiar with code. As a result, businesses that do not have access to skilled developers may find it difficult to create and manage a Drupal website. 

Sam Farmer found that they were being inundated with unnecessary additional admin tasks to keep on top of the running of the website. They also found that the previous platform was very expensive to maintain and update. Sam Farmer was equally unimpressed with the site speed of their previous platform.

For these reasons, Sam Farmer was left with the decision of either investing heavily in his now tired looking Drupal store or to migrate to Shopify.

After some initial discussions with our team the decision was a simple one. Migrating to Shopify would not only give Sam Farmer a fresh new look but also mean the client would be running his store on a modern, easy-to-use e-commerce platform with no upfront e-commerce platform costs.

Sam Farmer’s store migration which launched with a 7% conversion rate

The Solution came in the form of a store migration from Drupal to Shopify. We built a new beautiful Shopify eCommerce storefront using the Broadcast theme as a starting point. The new Sam Farmer store required the following different functionalities to be added: 

  • Fulfilment process with Carrier Direct Marketing 
  • Migration of existing product range including rich content such as ingredients / 3D animations
  • Direct integration with Xero to simplify the accounting setup
  • Additional security with a third party backup solution added via Rewind Backups 

The end result was a well rounded, streamlined eCommerce solution which is ideal not just for their customers, but for them as merchants, as well.

The site launched with a conversion rate of 7% and strong page speed scores with the homepage taking less than 1 second to be fully visible & interactive.

Once a Drupal store is migrated to Shopify, you'll have access to powerful eCommerce tools, a streamlined checkout process, and 24/7 support from the Shopify team. Plus, migrating to Shopify opens up a world of possibilities for growth and expansion. So if you're ready to simplify your eCommerce operations, contact Inspira Digital today!

Written by
Mike Fryers
October 11, 2022

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Thanks for reading, we’re Inspira Digital.

We launched the 123rd store on Shopify, today we are one of the most experienced Shopify Experts in the world, delivering industry-leading Shopify services for fast-growing ambitious brands. We have helped build 100s of successful stores and have delivered 1000s of individual projects for Shopify and Shopify Plus clients globally.

Clients that work with us know we work passionately, to make sense of your commerce business, so if you want to talk to a team of experts about how best to take advantage of the Shopify platform, then let's talk.

Inspira Digital — High volume commerce handled beautifully.

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