The Ultimate Shopify Migration Guide

How to protect revenue and operations when migrating to Shopify.

A definitive, expert-built guide for brands moving to Shopify, shaped by 17+ years of migrations and the failures most teams don’t see coming.

What this Shopify migration guide covers.

  • Is Shopify right for you? Clear signals to decide with confidence
  • What’s really involved, scope, timelines, and internal effort
  • Costs, ROI, and risk, what it costs, what you gain, what to avoid
  • A proven migration approach, how successful teams plan and deliver
  • What happens after launch, turn migration into growth
  • How to choose the right migration partner, what to look for, what to avoid
  • Data, SEO, and integrations, what must be protected during the move
  • Common migration mistakes, the errors that cost time, revenue, and trust
  • Operational readiness, what your teams and systems need before go-live
  • Future-proofing with Shopify AI, automation, and platform leverage

What you'll learn about migrating to Shopify.

  • How to simplify complex tech stacks by moving to Shopify
  • How to structure a migration so it doesn’t disrupt operations
  • What roles your internal team needs to play (and when)
  • Shopify’s advantages over Magento, WooCommerce & custom builds
  • The truth about costs, timelines, and risk management
  • Where ROI comes from, and how fast it arrives
  • How the most successful brands use migration as growth lever
  • How to avoid expensive mistakes that can derail a project
  • What to focus on after launch to drive profitable growth

The Shopify migration guide

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Practical migration insights from our trusted Shopify partners

Migration touches every part of your business. These partners bring specialist expertise that strengthens operations, reduces risk, and accelerates growth on Shopify.

Mollie Payments

Mollie Payments

Tech Partners

Localised Payment Conversion

Sufio

Sufio

Tech Partners

Automated, Compliant Shopify Invoicing

Loyoly

Loyoly

Tech Partners

Loyalty Programme & Customer Engagement Migration

Salesfire

Salesfire

Tech Partners

Personalised On-Site Shopping Experiences

Leftfield Agency

Leftfield Agency

Agency Partners

SEO & GEO Migration Strategy

Loncom Consulting

Loncom Consulting

Agency Partners

Precision Data Migration

Get Better

Get Better

Agency Partners

CRM, Retention & Lifecycle Strategy

Stok.ly

Stok.ly

Tech Partners

Operational ERP & Inventory Management

Valuable Shopify migration resources

A practical, end-to-end checklist for brands planning a move to Shopify, designed to reduce risk and maintain momentum from decision through post-launch growth.

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Quickly estimate the potential financial benefits of migrating your eCom operations to Shopify. See how costs like platform fees, operational expenses, and tooling overhead compare over years 1, 2 & 5

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The Shopify Product CSV template is the standard data format used to migrate product catalogues into Shopify in bulk. It defines the required and optional fields for products, variants, pricing, inventory, images, and metadata, providing a consistent structure to clean, map, and validate product data before import.

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A practical checklist for protecting organic traffic and revenue during a platform migration. It outlines the critical actions required before, during, and after launch to manage redirects, preserve rankings, maintain tracking, and avoid common SEO risks.

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A phase-based framework that guides teams through a full platform migration, focusing on the order of actions, ownership, and decision-making rather than technical detail.

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The Ultimate Migration Guide – Companion GPT is a focused assistant built to help brands plan, assess, and execute Shopify migrations with clarity. It distils real-world migration experience into practical guidance, checklists, and decision frameworks, helping teams understand costs, risks, timelines, and opportunities without jargon or sales fluff.

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Shopify migrations that deliver reliable results

See how brands mitgated distruption risk, reduced complexity, increased conversion, and built stronger foundations for growth with Inspira.

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Style Guide

The migration to Shopify has been a great success and the Inspira team has provided fantastic support from start to finish. We look forward to working together as we grow the website and work towards our continued forward looking goals

Robert Horne
|
Commercial Director

Thoughts from our partners

01

Get Better

Migration is the ideal moment to rebuild your CRM properly. When customer data, lifecycle logic, and retention strategy are aligned from day one on Shopify, brands launch with cleaner data, better automation, and a far stronger foundation for long-term customer value.

02

Leftfield

A migration shouldn’t just preserve SEO performance, it should improve it. By embedding SEO and generative search optimisation into the build itself, brands can protect rankings while creating a site that’s faster, clearer, and more discoverable for both search engines and AI-driven results.

03

Loncom

Data migration isn’t about moving information as-is; it’s about restructuring it to work properly in Shopify. Clean, well-mapped data ensures day-one operational stability and unlocks the full value of Shopify’s reporting, automation, and customer insights.

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Frequently asked questions

A typical eCommerce migration takes 6–16 weeks, depending on complexity. Simple lift-and-shift projects can be completed in 6–8 weeks, while larger migrations involving complex data, integrations, internationalisation, or B2B requirements usually take 10–16 weeks. In practice, timelines are driven less by build speed and more by planning quality, data readiness, project complexity and how quickly decisions are made.

A typical eCom migration usually costs £15k–£150k+, depending on scope and complexity. Smaller lift-and-shift migrations with clean data and limited integrations tend to sit at the lower end, while larger projects involving complex data, custom integrations, international markets, or B2B requirements quickly move higher. The biggest cost drivers are planning depth, data complexity, and the number of systems involved. Well-scoped migrations often deliver better ROI by avoiding rework and post-launch fixes.

Yes, Shopify can handle complex B2B and multi-market setups when configured correctly. This can range from relatively quick deployment via off the shelf apps like Sparklayer right through to bespoke solutions using the native B2B API. For complex commerce, Shopify’s strength lies in combining a stable core platform with integrations and selective customisation, rather than heavy bespoke builds, making it well suited to scale without the operational drag of legacy platforms.

In most cases, a Shopify migration does not need to disrupt day-to-day operations if it’s planned and executed properly. The new store is typically built and tested in parallel with the existing site, allowing teams to continue trading as normal until launch. Any short-term disruption is usually limited to launch day and can be minimised with phased rollouts, clear ownership, and thorough testing, making the transition largely invisible to customers and internal teams.

Not necessarily. In most Shopify migrations, your existing ERP or warehouse system can remain in place, with Shopify integrated into it rather than replacing it. The migration is typically focused on the commerce layer (storefront, checkout, and admin), while downstream systems continue to handle stock, fulfilment, accounting, and logistics as they do today. Changes are only usually required if the current system is limiting growth, poorly integrated, or costly to maintain, in which case migration can be a good moment to simplify or modernise.

You avoid SEO loss during a migration by treating SEO as a core workstream, not a post-launch fix. This means benchmarking current performance, preserving high-value URLs, implementing precise 1:1 redirects, and maintaining metadata, internal linking, and tracking through the transition. When the new site is built and tested in parallel, launched with redirects and monitoring in place, and actively watched in the weeks after go-live, most migrations retain, and often improve, organic performance rather than lose it.

Turn migration into a measurable advantage

We’ll help you understand what will improve, what might break, and what you’re underestimating, so you can migrate with clarity and control.

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