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Cadline

We took a complex, sprawling online presence & reimagined their digital infrastructure for simple management & direct customer engagement.

We faced a challenging technical and logistical task and our response was to create a simple and consistent design language that was delivered within a contextually relevant user experience.

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Bringing the complex into context

We began working with Cadline in March 2015 to deliver their first store on Shopify. It was a resounding success, providing much needed simplicity to their Autodesk reseller operations. Cadline then returned to work with us to bring their full UK online operations into focus. After a detailed consultative approach we selected Shopify to power products and purchases and Wordpress for the content management, to create an easy to manage headless implimentation.

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Creating customer simplicity

Cadline has a vast array of products across five business channels and their previous site had become a maze of confusion. It was a challenging technical and logistical task to make sense of. Our response was to create a simple and consistent design language that was delivered within a contextually relevant user experience. The result helped orientate customers clearly within the Cadline business and allowed a persistent cart to hold purchase where ever they browsed.

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