Design Overhaul
Arabella London sell elegant, tailor-made swimwear. Their existing website was not an accurate reflection of their brand and was in need for a complete overhaul. It was time to upgrade to a Shop 2.0 Theme and a design refresh.
Before
After
A splash of colour:
The Showcase theme was selected as the perfect starting point because of the wide range of sections that were great for showing off the product range. We then modified the theme to implemented a combined product listing feature that allowed customers to click between colour options as if they were product variants. Also from the product page the customers can also browse the range of matching bikini bottoms allowing them to create the bikini set just for them.
A splash of colour:
The Showcase theme was selected as the perfect starting point because of the wide range of sections that were great for showing off the product range. We then modified the theme to implemented a combined product listing feature that allowed customers to click between colour options as if they were product variants. Also from the product page the customers can also browse the range of matching bikini bottoms allowing them to create the bikini set just for them.
A splash of colour:
The Showcase theme was selected as the perfect starting point because of the wide range of sections that were great for showing off the product range. We then modified the theme to implemented a combined product listing feature that allowed customers to click between colour options as if they were product variants. Also from the product page the customers can also browse the range of matching bikini bottoms allowing them to create the bikini set just for them.
A design overhaul:
We completed a UX review of the existing site to identify points of friction within the customer purchase journey. Our design team then completely overhauled the online brand experience with a beautiful new store. We then designed and built a number of bespoke features to compliment the chosen theme to really elevate the customer experience.
Internationalisation
Globally aware size conventions:
Going beyond a simple currency conversion. Arabella wanted to make sure international customers felt comfortable in the knowledge they were purchasing the right size. When you are view the website from UK, Europe, Australia or USA - the size guide was updated to communicate sizes based on local naming conventions.
Globally aware size conventions:
Going beyond a simple currency conversion. Arabella wanted to make sure international customers felt comfortable in the knowledge they were purchasing the right size. When you are view the website from UK, Europe, Australia or USA - the size guide was updated to communicate sizes based on local naming conventions.
