Why is site Speed Important? Because it impacts your site 24/7/365.

You only get one chance to make a first impression but many opportunities to loose trust. If your website is slow customers will, quite simply, shop elsewhere. But there is a balance. We once removed all tracking, and third party scripts from a Shopify store and it scored near top marks in Google Lighthouse. While thats not practical or advisable it does show the importance of only adding what's needed to the site.

User experience over metrics

If the improvements you make do not create a better experience for the customer then you're going to damage your conversion rate rather than improve it. That is why we like to take a holistic approach to Shopify site speed, with less focus on page speed score and more focus on creating a good user experience.

Optimised Shopify storefronts

With that said there are many things we can do to improve your page speed score. We can make sure you're using optimised images throughout your store, implement lazy loading where appropriate, minimise CSS & JavaScript and where possible avoid using complex Liquid to render the page content.

Getting started with speed optimisation

Reach out today for an in-depth review of your current Shopify store that covers not just site speed but also user experience.